Case Studies
Real Results for Real Brands
See how leading brands across health and beauty, consumer electronics, CPG, and more have used i2o to recover revenue, reclaim the Buy Box, and take back control of their eCommerce channels.
Buy Box Improvement
Reclaiming Buy Box share by removing unauthorized sellers and restoring competitive position.
Health & Beauty Brand
Situation
5,000+ listings on Amazon with no reseller policy in place.
Actions
70% of unauthorized listings removed in 9 months.
Impact
10% Buy Box increase
across protected catalog.
What Happened Next
4 additional brands added; service expanded to Walmart and eBay.
Major CE Brand
Situation
40,000+ unauthorized listings on Amazon.
Actions
30,000+ unauthorized listings removed in 9 months.
Impact
12% Buy Box increase
across Amazon catalog.
What Happened Next
Expanded coverage to all Amazon marketplaces in the EU.
Major Sports Nutrition Brand
Situation
3 of Top 10 products with consistent Buy Box loss.
Actions
5 unauthorized sellers identified and removed.
Impact
21% Buy Box increase
on top 3 products.
What Happened Next
Consistently removing major unauthorized resellers.
Probiotic Supplement Brand
Situation
800+ unauthorized listings; 100+ known active resellers.
Actions
97% of resellers removed; total reduced to 27.
Impact
95% sales increase
after unauthorized seller removal.
What Happened Next
Ongoing removal of unauthorized sellers.
Major OTC Allergy Medication Brand
Situation
47% sales drop over 1 month with no clear explanation.
Actions
35% discount loophole on D2C site identified and removed.
Impact
90% conversion increase
Normal sales restored within 4 weeks.
What Happened Next
Service extended to Walmart marketplace.
Price Stability
Enforcing MAP policies and removing price violators to restore healthy margins.
Major CPG Company
Situation
15% ASP decrease due to high unauthorized reseller volume.
Actions
12 culprits offering club packs identified and removed.
Impact
10% increase on full-priced items
50% decrease of unauthorized club packs.
What Happened Next
Ongoing removal to maintain price stability.
Major Health & Wellness Company
Situation
30+ unauthorized bundles and underpriced listings.
Actions
90% of violators identified and removed within first month.
Impact
12 products with ASP increases
following enforcement.
What Happened Next
Multiple marketplaces added; global brand protection program created.
Category Leader in Office Communication
Situation
50+ products with price stability issues.
Actions
300+ unauthorized listings removed in 6 months.
Impact
40+ product prices stabilized
to MAP-compliant levels.
What Happened Next
Ongoing removal to maintain price stability.
Major Beauty Brand
Situation
350+ new resellers drove ASP below MAP levels.
Actions
75%+ unauthorized listings shut down immediately.
Impact
20% ASP increase; 90% MAP violation reduction
across portfolio.
What Happened Next
Partnership expanded to additional luxury brands.
Inventory Leak Discovery
Tracing unauthorized inventory back to its source and shutting down diversion channels.
Category Leader in Cleaning Products
Situation
Unable to identify distributor(s) supplying unauthorized resellers.
Actions
23 suspicious invoices traced to multiple violators; leakage shut down.
Impact
20% sales increase
New distribution agreement established.
What Happened Next
Ongoing distributor monitoring.
Fortune 50 Consumer Health Brand
Situation
Unable to identify distributor(s) supplying unauthorized resellers.
Actions
500+ resellers probed; majority of leakage traced to 3 main violators.
Impact
30% sales increase in 3 months
50% reseller activity reduction.
What Happened Next
Partnership expanded to other product lines.
Leading Coffee Pod Brand
Situation
20+ underpriced products; source of leakage unclear.
Actions
Cross-border leakage discovered via test buys; regional packaging differentiation implemented.
Impact
3x sales increase
on key products.
What Happened Next
Partnership expanded using same process.
Top CPG Company
Situation
7% ASP decrease from unauthorized reseller price pressure.
Actions
50 invoices discovered revealing unauthorized discounts and coupons.
Impact
100+ resellers removed; 2x sales increase
after eliminating coupon stacking.
What Happened Next
Ongoing monitoring of unauthorized discounts.
Ready to Write Your Own Success Story?
Get a free RMRI™ assessment and see exactly where your brand is exposed, and what it's costing you in lost revenue.