Our Mission
We believe brands deserve full visibility and control over who sells their products, at what price, and with what content, across every marketplace where they compete.
That means solving both halves of the reseller problem: removing unauthorized sellers who steal your Buy Box, and enforcing pricing policies with authorized partners who break MAP. From Amazon and Walmart to TikTok Shop and 200+ global marketplaces, the eCommerce channel should be a growth engine, not a source of margin erosion and brand dilution. Brand damage kills revenue. Revenue leakage erodes brand value. Our platform breaks that cycle.
By the Numbers
2018
Founded in Seattle, WA
200
marketplaces monitored worldwide
250
brands protected and growing
90
average unauthorized seller removal rate
Our Approach
Most brand protection tools show you the problem. We show you why it's happening, and we remove the sellers causing it.
We don't just show you what happened. We show you who started it. Our Root Cause Analysis can trace the chain of causation in many cases: who initiated a price drop, who followed, and how it cascaded across marketplaces. Then we trace inventory back to its source (liquidation, distributor diversion, arbitrage, or promotional abuse) and help you shut off the supply.
In partnership with K&L Gates LLP, one of the world's largest law firms, we create enforceable reseller policies and execute systematic removal. From test purchases to cease-and-desist letters to platform escalations, we handle the entire enforcement lifecycle.
We don't report vanity metrics. Every action is tied to revenue impact: buy box recovery, CPC reduction, margin improvement, and total revenue recaptured. You always know exactly what your brand protection investment is returning.
Strategic Partnership
Our partnership with K&L Gates LLP, one of the world's largest law firms, gives our clients enforcement capabilities that no other brand protection platform can match.
Global law firm with 2,000+ lawyers across 5 continents. Our dedicated partnership ensures your brand protection program has the legal muscle to be effective.
Team
Built by operators who understand your challenges firsthand.
Manu Sareen
CEO
20+ year retail executive with leadership roles at Amazon and Best Buy.
Lifelong Arsenal fan. Loves to grill and enjoys Islay whisky.
Mukund Srinivas
CPO
20+ years in Big Data analytics, enterprise software and consulting.
Avid hiker who loves to read.
Michael Bromme
CRO
20+ years delivering innovative software solutions to Retail and CPG.
Outdoor enthusiast and lifelong Minnesota Vikings fan.
Sudhir Jha
CTO
30+ years leading technology organizations and digital transformation for global enterprises.
Amateur quant trader, avid problem solver, and firm believer that the best code is the code you didn't have to write.
Josh Marion
Head of eCommerce Strategy
Retail expert with deep knowledge of building products.
Father of three who enjoys coaching soccer and eating hot wings.
Andy Lee
VP of Customer Success
20+ years across eCommerce, retail media, and customer success with a genuine passion for helping people and building teams that win.
Father of two and a basketball fanatic, still convinced the dunk is coming. Will never say no to a good meal.
Ari Levine
VP of Strategic Partnerships
Adtech turned eCommerce strategist with 10+ years at the intersection of media and marketplaces.
Licensed pilot who prefers snowboarding over skiing and believes he's just one new driver away from the PGA Tour.
Bhaskar Reddi
Director of Engineering
Technical leader with 16 years of software industry experience designing and developing SaaS products.
Movie lover, analytical thinker, and problem solver.
Rohit Khanna
Product Leader
Data Scientist turned Product Leader who lives and breathes Amazon and eCommerce.
Loves to sweat it out in the gym and walks around with 6-pack abs.
Raghavendra Lanka
Director of Engineering
A technical leader with 12+ years of experience in building scalable enterprise solutions, driving cloud and DevOps transformation, and leveraging AI/LLM technologies to accelerate engineering outcomes.
Currently juggling twin girls and AI; both evolving faster than expected and demanding constant updates.
Sudeep Mane
Director of Applied AI & Strategic Accounts
15+ years leveraging data and AI to drive business decisions across insurance technology and retail. Passionate about turning complex problems into practical, scalable solutions.
Math and philosophy enthusiast who plays drums and guitar, with a longtime love for heavy metal.
Amanda Skinner
Business Operations Lead (People & Finance)
Mindfulness-driven leader with 10+ years of Business Operations experience.
Mom of two, loves barefoot walks in the grass and her face in the sun.
Jenice Stover
Director of Customer Success
Seasoned account executive who thrives on helping businesses solve complex problems.
Mom of two, avid cyclist, and enjoyer of bourbon.
Sarah Cooley
Senior Manager, Customer Success
With more than a decade in online brand protection, I've learned that the best people in this space are the ones who never stop learning. I thrive on the pace of change and the challenge of keeping my clients ahead of it.
A sun-chasing, warm weather fan who likes to hike and read and cook.
Ara Schwartz
Enterprise Customer Success Manager
10+ years experience in consumer channel marketing, specialized in retail commerce strategy, media and operations. Enjoys partnering with brands to navigate change and drive growth.
Hot yoga enthusiast and casual foodie living in a house divided by F1 loyalties with dogs Obi and Chewie.
Nick Johns
Senior Account Manager
10 years experience in brand protection as Analyst, Delivery Lead, and Customer Success.
Avid golfer, but you wouldn't suspect it based on his handicap. Keeps going back for punishment.
Aidan Smith
Account Manager
Experienced Account Manager with eCommerce marketplaces and helping brands eliminate grey market sales.
An avid fan of motorsport, shoes, and surfing.
Payne Gridley
Account Manager
1 year of experience in Customer Success and Brand Protection. I have appreciated learning from my peers and look forward to growing in this role.
I enjoy going to the beach and sharing a drink while watching sports with friends.
Ben Lehman
Customer Adoption Manager
Experienced customer success professional with a background in account management and client partnership, passionate about improving internal adoption and team enablement.
Singer/Songwriter who cannot dance.
Rebekah Mansour
Customer Success Operations Manager
9+ years in eCommerce and Project Management, specializing in Amazon and agency operations.
Loves cooking, traveling, and nights in with my fiancé and cat.
Customer Quotes
Get a free RMRI™ assessment and see exactly where your brand is exposed across Amazon, Walmart, TikTok Shop, and 200+ global marketplaces, including what it's costing you in lost revenue and wasted ad spend.
