Unauthorized Seller Monitoring & Removal

Stop Losing Revenue to Unauthorized Sellers on Amazon, Walmart, and 200+ Marketplaces

i2o Brand Protector monitors 200+ global marketplaces including Amazon, Walmart, TikTok Shop, and eBay. It identifies unauthorized sellers, traces their inventory sources, and executes legal-grade enforcement at scale so you reclaim the buy box.

i2o Buy Box dashboard showing 92.2% buy box win rate, contested products by reseller, and Buy Box trend chart
i2o Brand Performance dashboard showing key wins (delistings, takedowns), revenue protected ($284,500), and key events driving revenue recovery

The Problem

Unauthorized Sellers Are Costing You More Than You Think

Unauthorized sellers steal your Buy Box share, inflate ad costs, and erode brand trust. Every month you delay action, your revenue loss compounds as MAP violations spread and customer experiences suffer.

Worse, advertising without Buy Box ownership means you're literally paying to drive traffic to your competitors.

Stop funding their sales and start reclaiming your brand.

73%

of brands have unauthorized sellers across major marketplaces

15 to 30%

average Buy Box share lost to unauthorized sellers

2 to 3x

higher CPC when competing against your own product

Source: i2o client data across 250+ brand engagements

How It Works

From Detection to Removal, Systematically

Our four-step process combines technology and legal expertise to systematically remove unauthorized sellers and cut off their inventory sources.

1

Policy Development

We draft custom reseller agreements that define clear compliance standards for your authorized distribution network, establishing the foundation for enforceable brand protection.

2

Legal Support

In partnership with K&L Gates LLP, we ensure your reseller agreements are legally enforceable and optimized for effective seller removal across all major marketplace platforms.

3

Monitoring & Enforcement

Automated tracking across 200+ eCommerce marketplaces identifies unauthorized third-party listings and executes systematic removal operations to reclaim control of your brand presence.

4

Communication Automation

Pre-built messaging playbooks and boilerplate communication templates are deployed automatically, optimized for driving seller compliance and maximizing unauthorized listing removal rates.

See It in Action

Watch How Brand Protector Works

See how i2o identifies unauthorized sellers across 200+ global marketplaces, traces their inventory sources, and executes systematic removal, all from a single platform.

Key Features

Everything You Need to Protect Your Brand

A complete brand protection toolkit that monitors, detects, enforces, and reports, so you can focus on growing your business.

Global Marketplace Monitoring

Track and monitor resellers across 200+ eCommerce marketplaces globally, identifying every authorized and unauthorized seller listing your products.

Unauthorized Listing Removal

Identify and remove unauthorized third-party listings systematically. Over 1,000,000 unauthorized product listings removed and counting.

Reseller Compliance Enforcement

Enforce reseller compliance policies backed by legal partnership with K&L Gates LLP, ensuring your agreements are enforceable and effective.

Pricing Stabilization

Stabilize pricing control across all channels by removing unauthorized sellers who undercut your pricing and erode margins.

Automated Enforcement Communications

Automate enforcement communications with non-compliant sellers using pre-built messaging playbooks optimized for driving compliance.

Inventory Leakage Detection

Identify inventory leakage sources and unauthorized distribution paths to cut off the supply of product reaching unauthorized resellers.

Proven Results

Measurable Impact, Not Vanity Metrics

Our clients see real, quantifiable improvements across the metrics that matter most.

1M+

unauthorized product listings removed

95%

sales increase after unauthorized seller removal*

21%

Buy Box increase on top products**

97%

of unauthorized resellers removed***

* Supplement brand, Amazon US, annual engagement.

** Sports Nutrition brand, top 3 products, 6-month period.

*** Supplement brand, Amazon US, annual engagement.

Individual results vary by category, marketplace, and engagement scope.

Customer Quotes

What Customers Say

Why Automate

i2o Brand Protector vs. Manual Enforcement

See why leading brands choose automated brand protection over manual seller-by-seller enforcement.

Capability i2o Brand Protector Manual Process
Marketplace monitoring
Inventory source tracing
Legal-Grade Enforcement
Automated escalation workflows
Buy box recovery tracking
ROI reporting & revenue attribution
Scalable across 200+ marketplaces

Ready to Take Back Your Buy Box?

Get a free RMRI™ assessment and see exactly how unauthorized sellers across Amazon, Walmart, and 200+ global marketplaces are impacting your revenue, ad spend, and brand equity.