Agency Partnership

Your Clients' Channel Problems Are Silently Killing Your KPIs

Unauthorized sellers hijack buy boxes. MAP violations tank conversion rates. Duplicate listings cannibalize organic rank. Every dollar your clients spend on ads is undermined by problems you can't see in your dashboards. i2o fixes the invisible leaks so your campaigns deliver the results they should.

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The Hidden Problem

Unauthorized Sellers Are Sabotaging Your Campaigns

You optimize bids, refine targeting, and test creatives. But when unauthorized sellers own the Buy Box on your client's listings, your ads drive traffic to someone else. When MAP violators undercut pricing, your conversion rates collapse. These aren't edge cases. They affect the majority of brands selling on Amazon.

And price erosion doesn't stay on Amazon. When retail partners see your client's products selling for less online, they demand better terms, creating channel conflict that threatens the entire distribution strategy.

73%

of brands have unauthorized sellers across major marketplaces

2 to 3x

higher CPC when competing against your own product listings

15 to 30%

average Buy Box share lost to unauthorized sellers

Source: i2o client data across 250+ brand engagements

Why It Matters

Channel Leakage Undermines Everything You Do

Deflated ROAS and ACoS

When unauthorized sellers own the Buy Box, your PPC spend drives sales for someone else. Ad performance drops and your team gets blamed for it.

Conversion Rate Collapse

MAP violators undercut your client's pricing. Shoppers see lower prices elsewhere, abandon the listing, and your carefully optimized campaigns fall flat.

Organic Rank Erosion

Duplicate and unauthorized listings split sales velocity across multiple ASINs. Organic rank deteriorates and your SEO gains evaporate.

How It Works

A Partnership Built Around Your Clients' Results

i2o works alongside your team to protect your clients' marketplace channels. We handle the enforcement complexity so you can focus on growth.

Client Assessment

We evaluate your client's marketplace exposure, identify unauthorized seller activity, and quantify the revenue impact. You get a clear picture of the opportunity before anything starts.

Custom Protection Program

We build a tailored brand protection strategy for each client, including policy development, monitoring scope, and enforcement approach. Your team stays informed at every step.

Monitoring and Enforcement

i2o monitors 200+ marketplaces, identifies unauthorized sellers and MAP violators, traces inventory sources, and executes systematic removal. Your clients' channels get cleaner every week.

Reporting and Results

Co-branded performance reports tie every enforcement action to revenue impact: Buy Box recovery, CPC reduction, conversion improvement. Your clients see the value. So does your team.

Partnership Benefits

Built for Agencies That Want to Win

A flexible, mutually beneficial partnership designed to improve your clients' outcomes and strengthen your agency's position.

Co-Branded Reporting

White-labeled performance dashboards and reports your team can share with clients. Every enforcement action tied to revenue impact.

Client KPI Improvement

Measurable lifts in ROAS, Buy Box share, conversion rate, and organic rank. Results that prove the value of your partnership.

Dedicated Account Support

A named account manager for your agency. Direct access to brand protection specialists who understand your clients' business.

Marketplace Expertise

Deep knowledge of Amazon, Walmart, TikTok Shop, and 200+ global marketplaces. We bring the enforcement expertise your team doesn't need to build.

Fast Client Onboarding

Streamlined setup process designed for agencies managing multiple clients. Get new accounts live quickly with minimal lift from your team.

Client Retention Edge

Offer a service your competitors can't match. Brand protection becomes a reason clients stay, not just a line item in a proposal.

Customer Quotes

What Customers Say

“i2o Brand Protection helped us clean up our Europe and UK marketplaces, closing nearly 90% of unauthorized third-party listings. They verified sources of inventory leakage and respective paths onto the marketplace. This helped us reduce the available inventory to resell by cutting off the source.”

Ashley Long

Senior Legal Counsel · Sage/Breville

“i2o's subject matter expertise, technology, and tools allow us to be proactive in serving our clients. Their platform gives us the insights we need to stay ahead of unauthorized seller activity.”

Anthony Eagleton

VP Business Development · Market Performance Group

“i2o allows my team to focus on strategic and tactical actions by automating all reporting. We no longer spend hours compiling data manually. The platform handles it and delivers exactly what we need.”

Brooke Peterson

VP Sales and Marketing eCommerce · Select Sales

“i2o pushes every week for results. They're always on top of things and customer support is excellent. We've seen meaningful improvement across our marketplace presence.”

Miriam Ohman

Chief of Staff to SVP of Global Sales · Seagate Technology

“i2o has helped us transform as an organization by spotting business trends and getting decisions faster. The data-driven insights have changed how we approach our eCommerce strategy.”

George Hoare

Association Director, National and Special Market Accounts · McGraw Hill

“Before i2o, we were chasing MAP violations with spreadsheets and it was always too late. Now we catch violations within minutes and our compliance rate has gone from 60% to over 90%. The price attribution feature alone was worth the investment.”

Director of eCommerce

Director of eCommerce · Leading CPG Brand

“We had no idea how many of our listings were being changed until we started using Content Protector. In the first week alone, we caught 47 unauthorized content changes across our top-selling ASINs, several of which had been live for months.”

VP of Digital Commerce

VP of Digital Commerce · Major Consumer Electronics Brand

“Growth Accelerator replaced three separate reporting tools and saved our team over 25 hours a week. The automated WBR alone changed how we run our weekly leadership meetings. We went from scrambling to prepare data to actually discussing strategy.”

Head of Amazon

Head of Amazon · Top 50 Amazon Seller

Trusted by 250+ brands worldwide

Ready to Give Your Clients an Unfair Advantage?

Join the agencies using i2o to protect their clients' marketplace channels and deliver measurable improvements to ROAS, Buy Box share, and organic rank.