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Category Average. Retail Media Risk Index (RMRI™)
Risk Signal Breakdown
Category Media Exposure
Across all brands analyzed in this category, a significant portion of retail media investment may be structurally exposed to marketplace inefficiency — driven by unauthorized sellers, pricing instability, and Buy Box competition.
Media exposure estimates are based on observable marketplace data and represent directional, not audited, figures. These numbers reflect structural conditions — unauthorized seller activity, pricing gaps, and Buy Box competition — that reduce the efficiency of retail media investment across the category. Individual brand exposure varies significantly.
This is your category. Where does your brand rank?
Get a personalized RMRI™ report with your brand's exact score, competitive benchmarks, root cause analysis and remediation playbook.
What you get
- Your brand's exact RMRI score and risk level
- Competitive benchmarks against category leaders
- Root cause breakdown of each risk signal
- Remediation playbook with prioritized next steps
Delivered within 48 hours. No platform access required. We use publicly available marketplace data.
Frequently Asked Questions
Just your brand name and category. We use publicly available marketplace data. No platform access or credentials required.
48 hours for personalized analysis.
Yes. i2o is SOC 2 Type II compliant. We never share brand data with third parties.
The RMRI assessment is free. No commitment required.
We send the report via email. Optional: book a walkthrough call to review findings and discuss next steps.